Domain Name Tips
- Purchasing an Internet Domain Name
An Internet domain name makes your Web address easy to remember. A domain name is a required part of most Web hosting accounts, and choosing the right one is an important decision. - VeriSign Introduces EV SSL Certs.
December 13, 2006 -- (WEB HOST INDUSTRY REVIEW) -- Earlier this year, the CA/Browser Forum (cabforum.org), a voluntary organization of leading certification authorities and vendors of Internet browser software and other applications, met to establish stringent standards and guidelines to enforce Internet security and combat fraud.Over the course of several meetings, the CA/Browser Forum created a standardized authentication process for a new, enhanced Extended Validation SSL certificate that would require all certificate authorities to adhere, which included an independent audit to confirm compliance. This week, intelligent infrastructure provider VeriSign (verisign.com) announced it has become one of the first to offer the newly enhanced EV SSL certificates, which will help protect users against online fraudulent activity by providing third party verification of a Web site's authenticity."We want to restore users' trust in online transactions by providing a reliable method for sites to identify themselves definitively to their visitors," says Monisha Khanna, senior manager of corporate communications for VeriSign Security Services.VeriSign's EV SSL certificates enable customers to set up their Web sites so that when customers visit, the site will display a visual cue that they are who they claim to be and that their online transactions are secured by encryption. When a user enters a URL in a supporting high-security browser such as IE7, the browser address bar will turn green, confirming the site's identity using reliable authentication methodology. Using EV Upgrader technology, the green browser bar will also show the registered organization's name and the name of the SSL provider, which allows site visitors to verify the actual name of the businesses they are dealing with online. Currently, the company says the VeriSign Secured Seal is displayed on over 65,000 Web properties and viewed by consumers approximately 100 million times per day. Although e-commerce Web sites would greatly benefit from the new digital certificates, Khanna says that they are intended for any Web site that is seeking to maintain the confidence of their visitors."These sites include not only e-commerce sites, banks, taxes, securities trading and the like, but in fact any site dealing in information that the visitor might consider sensitive," says Khanna."Any site with a login or any site that shares confidential information with the customer needs to seriously consider EV certificates."The certificates support both Microsoft's IE7 and Vista operating systems, while new versions of leading Internet browsers will allow visitors to instantly recognize that a given page has been authenticated by an EV SSL-issuing CA. This combination of EV SSL certificates and new browser versionswill help Internet users confirm that the Web sites they are visiting are actually the ones they expect to access and not fraudulent ones posing as popular sites. This will make it increasingly difficult for phishing attackers to successfully impersonate high-traffic Web sites. Although many otherdigital security certificate providers are currently offering the EV SSL certificates, or have announced plans to do so, Khanna says VeriSign has had a positive response, issuing the first of these certificates to online retailer Overstock.com (overstock.com)."We've received a great deal of interest from a broad variety of customers of all sizes and across all segments," says Khanna."Overstock.com is a great example of a leader in online commerce who recognizes the importance of maximizing trust with its customers. We expect a great many similar online leaders to adopt EV in the months to come." - Domain Name Buying Strategies
Here are some tips to help you shop around for the best deal for you prior to registering. You'll want to make the right choice the first time, as transferring your domain to a new registrar is rarely a pleasant experience. - Domain Name Potential
So you've registered what you think is a great domain name, and now youthink it's going to pay for itself a hundred times over, right? Wrong. Nomatter what domain name you may buy, it's not going to pay for itself on itsown. Maximizing a domain name's value takes thought, creativity and effort -and it requires selecting a good name in the first place. Here are a fewtips to maximizing your domain name's potential.Going solo or using hyphens Since virtually every word in the English language has been registered on its own as a domain name, you are going to be forced to register a combination of words (or a funny-sounding acronym). The first reaction most webmasters have is to ask,"well then, should I buy one with hyphens, tomake it easier to remember?"Simply put, the answer is no. The reason is two-fold: first, hyphens make a domain name longer. Although a domain like Bobsinternetresources.com is long, it's not as long as bobs-internet-resources.com. Try describing that URL on the telephone:"It's Bob. hyphen. internet. hyphen." It can becomevery cumbersome.The second reason is a misconception: webmasters often believe hyphenated domains will imrpove their Web site's ranking in search engines. This is simply wrong. True, there was a time when search engines looked at each word in between hyphens as a keyword. A search engine would then compare each keyword with the content of your site, match it to the query of the user performing the search, and then determine where you site should appear in its listings. Today, however, search engines are much smarter - they look at a Web site's content and little else. As a result, hyphenated domain names nolonger have any influence on search engine rankings. Consider a ccTLD From a functional perspective, country code Top Level Domains (ccTLDs) work just as well as any TLD. Therefore, more webmasters are choosing country-specific domains, as better names are typically available than when choosing adomain under the .com, .org or .net extensions. If all the domains available for your site are extremely long, or for a domain name that can provide full functionality and regional branding, consider purchasing a ccTLD. Promoting your domain to search engines Once you have configured your domainto point to your Web site, you will need to ensure that search engines are aware of it. If they aren't, your site will receive very few visitors - even if you have managed to find a memorable, snappy domain name. With a little bit of effort and a lot of patience, however, you can garner a significant traffic base from search engines; read this article for a more detailed explanation of the subject. Ensuring you own your domain Just because you buy a domain name doesn't mean you own it. While official ownership is usually irrelevant to the smooth operation of most Web sites, it can be key ina legal dispute. When a service provider (usually an ISP or Web host) registers a domain on your behalf as part of some larger package (usually related to free Web hosting), they will sometimes register themselves as the official owner of the domain, although they will grant you usage of it. This means that in the event of an ownership challenge because of trademark reasons or otherwise, the decision about whether or not to relinquish ownership of the domain will ultimately reside in the hands of your service provider instead of you. Think before you buy In conclusion: because of their widespread availability and low price, domain names can often be an"impulse" buy. Most domains bought on a whim,however, are rarely used. As a result, consider multiple word combinationsand domain types before you buy - use a naming toolif you are low on ideas. Think hard before selecting you're domain; after all, you willbe stuck with it for at least a year. - Maximizing Your Domain's Potential
Maximizing a domain name's value takes thought, creativity and effort - and it requires selecting a good name in the first place. Here are a few tips to maximizing your domain name's potential .. - How A Domain Name Works
Although the concept of a domain name may seem simple enough - using a sequence of letters and words to identify a Web address - there is a great deal more going on"behind the scenes" .. - The ABCs of Domain Name Appraisals
One business that has emerged out of the buying and selling of domain names is domain name appraising, which is the process of evaluating a domain name and determining its market value .. - The Dangers of Trademarks
As Internet usage becomes more widespread, new precedents and laws are emerging to protect trademark holders, though it is still hotly disputed legal territory .. - Selling a Purchased Domain Name
Not every domain name purchased is put to use by the person or company that buys it. Sometimes they are purchased strictly for the purpose of resale; other times, their owner will sell them after finding they don't have a use for them, or when a third par - An Introduction to Domain Name Management
Although it may seem simple, the way in which you manage your domain name could mean the difference between your site being online or offline ..
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