Google Adsense
- A few months ago, we updated the email communication options in your AdSense account to give you more choices about the types of messages you'd like to receive from us. You can now pick the types of messages that interest you from five categories:
- Customized help and performance suggestions
- Newsletters
- Google market research
- Special offers
- Information about other Google products and services which may be of interest to you
If you'd like to receive emails with optimization tips that are targeted to your specific account settings and ad implementation, you'll need to choose the categoryCustomized help and performance suggestions. You'll receive roughly one email per month from us with targeted performance suggestions, so you don't have to worry about your inbox overflowing with messages from us.

In case you aren’t currently opted into this category, we’d like to recommend that youupdate your preferencesto be able to receiveCustomized help and performance suggestionsgoing forward and not miss out on valuable information on how to optimize your AdSense performance.
Posted by Annette Vorstoffel - AdSense Optimisation team
- We’re constantly focused on bringing new advertisers and more advertising spend to AdSense sites. One way to do so is to make it easier for brand advertisers to reach their goals on AdSense sites. Brand advertisers are focused on raising brand awareness and driving engagement, typically with display ads, for a product or service a person may buy in the future. Brand advertisers differ from direct response advertisers, who typically look for clicks and conversions from the campaigns they run on your site.
For example, an advertiser selling DVDs online may want users to click through and make purchases, while a brand advertiser for an upcoming summer blockbuster may want to generate awareness among users. Because of their campaign goals, brand advertisers tend to be more selective about the sites their ads run on, as well as where on the page their ads appear. We want to help these new advertisers compete for the portions of your ad space that are most attractive to them so that we can increase your earnings over time.
With that in mind, we're launching a new beta advertiser feature that we believe will help accomplish this goal. The new feature enables brand advertisers to target their ads to ad units that are immediately visible when a page is loaded -- in other words, the portions of the page a user can see without needing to scroll down. The ads that are immediately visible are called 'above the fold'; those that require a user to scroll down in order to be seen are called 'below the fold.'
In order to determine which ads are above and below the fold, we've implemented a statistically-driven model. The model takes into account various user experiences and situations, including different web browsers, monitor sizes, and screen resolutions, and only considers ads above the fold if they are fully on-screen when the browser window loads.
If you've placed your ad units above the fold, advertisers using this feature will now be able to reach your site in a new way. If you haven't, placing new ad units above the fold will enable them to do so. We believe this feature will help attract new brand campaigns to AdSense sites, bringing more revenue to publishers over time.
Posted by Aaron Rothman - Product Manager
- Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.
First, be aware that your AdSense reports areupdated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don't see the numbers you expect in your reports, be sure to check again later once your reports have been updated.
- Do you use the Allowed Sites feature?Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure toadd all the websitesyou're displaying ads on, to the list of allowed sites. If you forget to add a sites where you're displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won't be charged and the clicks won't earn any revenue.

- Do you havechannelsset up to track your clicks and impressions?
- If yourchannel reports show more data than your aggregate reports, it might be the case that your domains or ad units are being tracked simultaneously on multiple URL or custom channels. If that's the case, then to see your complete, accurate statistics, visit yourAdvanced Reportspage. When you select theAggregate Dataradio button and clickDisplay Report, you'll see all clicks, page impressions, and earnings from your account with no duplication of data.
- Alternatively, you may see that youraggregate reports show more data than your channel reports, even if all your pages are tracked with channels. This can occur sometimes when your page is displayed within a frame; in this case data won't appear in your channel reports but will display in your aggregate reports.

Channel data can be a bit tricky, so make sure to pick distinctive names to differentiate between URL and custom channels -- that way, you'll know exactly what data you're viewing. We also recommend checking out ouroptimization tips for channelsto help you determine which ad units and placements are performing well, and how you can use this information to earn more revenue.
- If you havead placements, have you named them accurately?Once you create channels for your ad units or domains, you canturn your custom channels into ad placementsthat advertisers can specifically target their ads to, usingplacement targeting. When entering a description for your channels to appear as ad placements, be sure to enter something informative and accurate to represent your site well.
Also, we advise you to be careful whenrenaming the ad placementas you will lose existing advertiser bids.
Next week, we'll look at publisher controls and how to filter certain ads from appearing on your site.
Posted by Ulrike Jung -Inside AdSenseTeam
This week, we'll be hosting two live webinars to help you discover how you can make the most of your AdSense account with a detailed understanding of DFP Small Business and AdSense for search.
TheDFP Small Business(formerly Google Ad Manager) webinar will take place on Tuesday, March 2nd. This webinar will cover how you can:
- Use DFP Small Business to sell, schedule, deliver, and measure all of your direct-sold and network-based ad inventory (including AdSense)
- Have AdSense backfill your directly-sold inventory and compete with your other ad networks
- Optimize your AdSense placements
The AdSense for search webinar will take place on Wednesday, March 3rd. In this webinar, you'll learn how to:
We encourage you to post your questions in advance of each webinar on our Google Moderator pages forDFP Small BusinessorAdSense for search.
Sign upfor these webinars here! We look forward to seeing you soon.
Posted by Caroline Halpin - AdSense Optimisation team
- Already, tens of thousands of AdSense publishers have used Google Ad Planner to share information about their website with advertisers. We are continuing to invest in the product in order to provide the deepest, most accurate data possible. To that end, we have improved how we calculate site traffic by over 10%, upgraded the way we publish opt-in Google Analytics data from publishers, and renamed the product to DoubleClick Ad Planner. Visit the DoubleClick blog to read more about thenew product featuresandnew name.
As always, anyone can use the newly renamed DoubleClick Ad Planner whether or not they are a DoubleClick customer. The product remains free and open for everyone. The URL for publishers to update their profile remains the same:www.google.com/adplanner/publisher.
If you are new to Ad Planner, we invite you tolearn more about claiming your site.
Posted by Wayne Lin - Product Manager, DoubleClick Ad Planner
- You may have read previous posts on this blog about Google's ad serving platforms for publishers, such as Google Ad Manager. Publisher ad serving helps website owners better manage and deliver ad campaigns that they've sold directly to advertisers. Ad serving platforms are also used to better manage how unsold ads are allocated to third parties, such as the DoubleClick Ad Exchange, AdSense and other ad networks. If you do a lot of direct media sales and ad network management today, you may already be using an ad server or have investigated using one. Google offers two ad serving products for publishers - Google Ad Manager, for growing publishers, and DoubleClick's DART for Publishers (DFP), for large media companies with complex needs.
Since Google's acquisition of DoubleClick in March of 2008, we've been working to leverage the combined knowledge of our companies and the combined strengths of our product suite to develop an even more effective solution for ad serving and management. Todaywe announcedthe newDoubleClick for Publishers (DFP)from Google, our next generation ad serving platform as well asDFP Small Business, a streamlined version of our new platform designed to meet the needs of growing publishers. The new DFP offers an even more intuitive workflow to help publishers of all sizes manage campaigns quickly and easily, while providing access to sophisticated feature set including advanced reporting, forecasting, and optimization capabilities.
Google Ad Manager publishers will automatically be upgraded to DFP Small Business in the coming weeks and we will be working closely with DoubleClick customers to upgrade them to our premium platform on a schedule that makes sense for their business. New publishers signing up for Google Ad Manager today will be automatically upgraded to DFP Small Business on the same schedule as current GAM publishers. To learn more about both versions of our upgraded ad serving platform you can visit thislink.
Posted by Alexander Vogenthaler - Product Manager
- This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You'll be unable to log in to your AdSense and Ad Manager accounts during this time, but we'll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.
We've converted the maintenance start time for a few cities around the world:
London - 6pm Saturday
Johannesburg - 8pm Saturday
Hyderabad - 11:30pm Saturday
Ho Chi Minh City - 1am Sunday
Brisbane - 4am Sunday
If you'd like to learn more about what goes on during these maintenance periods, check out thisInside AdSensepost.
Posted by Dia Muthana -Inside AdSenseteam
- We experienced some sound issues when we launched ourAdSense Optimization Basics webinaron February 10th. We'd like to apologize to those of you that attended for the inconvenience caused, and let you know that we've rescheduled the event to the same time tomorrow. You can continue topost your questions hereand we'll answer as many as possible during the live event.
We hope to see you there.
Posted by Siobhán McCormack - AdSense Optimisation Team
- We'd like to wish you a Happy Valentine's Day from all of us on the AdSense team.
And if you're following the lunar calendar, we'd also like to wish you a Happy Chinese New Year!
Gong Xi Fa Cai!
Posted by Dia Muthana -Inside AdSense team
- Back in December,we invited youto submit and vote on product ideas for AdSense. Thanks for participating and voicing your opinions! We received over 600 ideas, and now, we'd like to follow up on what we're doing with them.
We've sorted through and categorized your ideas, which ranged from suggestions such as additional ad format types to new payment methods, and we recently shared them with the Product Management team. Our product managers are now looking into a number of these ideas and are evaluating whether they can be incorporated within our current product roadmap. We're focused on responding to your feedback, but it might take a little time before you see the features we choose to include because product changes require time to build and test across all the accounts and languages we support. We appreciate your patience in the meantime.
Also, we noticed a few ideas on the Product Ideas page that relate to existing features in AdSense, so we'd like to take a moment to highlight some of them here:
- You suggested:Show a list of sites displaying ads from a specific publisher ID to prevent malicious activity.
We recommend:Try theAllowed Sites featureto protect your account. You can enter the URLs of sites you own, and earnings from only those sites will be recorded in your account. When you opt in to this feature, we'll also show you a list of URLs that haven't been added to the Allowed Sites list, but where your ad code is appearing. Please keep in mind that if you create additional sites in the future and would like to earn from them, you'll need to add the URLs to the Allowed Sites list in order to be credited for valid activity.
Toget startedwith this feature, visit the 'Allowed Sites' page under your AdSenseSetup tab. You can also find more information in ourHelp Center
- You suggested:Create an index of AdSense sites so AdWords advertisers can easily find sites to target.
We recommend:Try thePublisher Centerwithin Google Ad Planner to provide advertisers with information about your sites. You can claim sites you own, customize their descriptions, and add categories that describe your content. In addition, you can share your Google Analytics data to provide advertisers with insight into your traffic levels. Recently, we added the ability to display a clickable badge on your site that will take interested advertisers directly to your Ad Planner profile. Any publisher can use this feature, but please note that the interface is currently only available in English.
To claim your sites in Ad Planner, followour instructionsand visit ourHelp Center.
- You suggested:Enable more flexible Custom Search options.
We recommend:Try the Google AJAX Search API or the new Custom Search Themes feature for additional customization options. These features will allow you to control the branding of the search box and change or enhance the look and feel of your search results to match your site.
For more information on these options, we recommend visiting theCustom Search blogand theDeveloper's Guidefor the Custom Search API.
Thanks again for all of your ideas and votes -- stay tuned toInside AdSensefor the latest news and product updates.
Posted by Arlene Lee -Inside AdSenseTeam
- As an AdSense partner, you know that Google iscontinually making improvementsto the way we match ads to your content so that users see even more relevant ads, which should help you make more money over time.
A "referral URL" is one of many signals we use to deliver contextually relevant ads on your website. The referral URL contains information about the link a user followed to arrive at your website, whether from a search engine or another site on the Internet. Any webmaster for any site can look at referral URLs to see how users arrive at their site.
Let's see how this works today when a user arrives at your golfing advice website from a search engine results page. Imagine that someone searches on Google for [golf shop atlanta] and clicks on a search result that takes them to your site. The referral URL that is passed to your site may look something like this: http://www.google.com/search?q=golf+shop+atlanta. I'm using Google as an example here, but the same type of information is transmitted if a user arrives at your website from another search engine.
To deliver the most relevant ad, we treat the query words [golf shop atlanta] in the referral URL as if they're part of the content of your webpage. We can then better tailor the ad we deliver on your site. In this example, we could use the additional information from the query words to show an ad for a golf shop in Atlanta rather than for one in Chicago (depending on the other words in the page).
We've recently started to expand the use of the query words in referral URLs to a few hours so we can so we can continue to deliver more relevant ads. The technical way that we're doing this is by associating the relevant query words in the referral URL with the existing advertising cookie on the user's browser. After a short period of time (a few hours) the query words are no longer used for the purposes of matching ads. Of course, users can continue to opt out of our advertising cookie at any timehere.
This allows us to deliver more relevant ads on a wider range of AdSense partner sites that a user may browse over the course of a few hours. Let's assume the user in our example leaves your golf website and browses through to a news website that is also an AdSense partner. Since [golf shop atlanta] is in a referral URL that was visited in the past few hours, we may use those query words, along with the content of the news webpage itself, to determine the most relevant ad to show the user on the news website.
Using signals from the referral URL is just one part of our teams' continuing efforts to deliver even better contextually matched ads on your website.
Posted by Rebecca Illowsky - Associate Product Manager
We've just published a new webinar schedule for the next month. In our live webinars, we'll highlight changes you can make to your ad implementation in order to maximize your AdSense revenue. We're also trying something new with our upcoming webinars: we've set up openGoogle Moderator discussions, where you can raise questions related to the specific webinar topic or vote on questions from other participants. We'll then answer your questions live in the webinar.
To sign up for our webinars, please visit ourHelp Center. Even if you're not able to attend the live sessions, we'll make sure to upload each webinar recording within 24 hours of the event.
Posted by Siobhán McCormack - AdSense Optimisation Team
- As you may have alreadyseen, Google has made various efforts to contribute to the earthquake relief response in Haiti. We've heard repeatedly from AdSense publishers on forums about wanting to help, and today, we're pleased to let you know how you can do so with your AdSense earnings.
We're currently accepting donations from AdSense publishers with an unpaid account balance through January 31, 2010. To see what your unpaid account balance is, please visit the 'Payment History' page within your account. Your January earnings will post in the next few days, so feel free to refer to your 'Advanced Reports' page for an earnings estimate until those are finalized.


Working with our teammates atGoogle.org, we've identifiedPartners In Health(PIH) as the recipient of these funds. Your funds will go to provide medical aid via PIH and their Haiti-based partner organization. Any contribution you can make will help to ensure that PIH can continue their work throughout this time of great need.
Photo courtesy of PIH
You can donate a portion or all of your entire unpaid balance as of the end of January. Whether you have a balance of $0.10 or $100 in your account, we invite you to participate within the next week.
As you may expect, there are certain restrictions to donating, and all our normal policies still apply -- so even if you're donating, please don't ask others to click on your ads in order to increase your earnings. For more information on how to participate, visit ourdonation form.
Posted by Elizabeth Ferdon - AdSense Payments Team
- Last week, we took a closer look at implementing your ad code, and today, we'll address some of the common issues related to ad targeting.

If you're seeing irrelevant ads or public service ads (PSAs) on your pages after you've pasted the ad code into your HTML source code and waited the recommended 48 hrs, here are a things to check:
- Have you placed the AdSense ad code in frames separate from the main content of your website?If so, you may experience ad targeting issues. In order for our crawlers to match the ads to the content of your website, it is important to place the ad code in the same frame as the main content of your webste. If you're familiar with HTML, and your website is talking about several different topics you could also consider implementingsection targetingon your site to highlight relevant content.
- Do you have mostly dynamic content on your site?Our crawlers currently can't derive meaning from these types of files:
- audio and video files (.wma, .mpeg, .mov)
- mp3 files (.mp3)
- images (.jpeg, .bmp)
- Macromedia Flash movies
- Java Applets
To receive more relevant ads, we recommend including plenty of text-based content on your site, including complete sentences and paragraphs.
- Do your pages use session IDs?A session ID is a piece of data serves as a unique identifier for a session. If your pages use session IDs, you may not receive targeted ads on those pages. Since this session ID - and therefore the URL - changes every time a different user views a page, the URL will not be indexed and will need to be crawled from scratch. Once the URL is crawled, however, the session will most likely have expired. This means that pages seen by the users are rarely in the index. You'll need to remove the session IDs in order to show more targeted ads to your users.
We hope these tips help you resolve any targeting issues you experience with your ads. Next week, we'll take a look at some other reasons why you may see irrelevant ads or PSAs on your site, and how you can best resolve them.
Posted by Ulrike Jung - Inside AdSense Team
- Today, we're beginning a troubleshooting series to help you diagnose and solve common issues with your ads, search boxes, and account functionality. We're kicking things off with a look at how to correctly implement your ad code and an explanation of why ads may not appear on your pages at times.
First, the best way to ensure ads are served correctly is to copy and paste the code exactly as it's provided in your account. Changing the code and manipulating ad behavior aren't permitted by our program policies, and in most cases will prevent your ad from appearing at all.
If you've noticed that your ad units aren't showing ads, here are a few things to check for:
- Did you just add the code to that page?Relevant ads should appear on your pages shortly after you add the code, but sometimes it can take up to 48 hours for ads to show. This is because our crawler has to visit your page and determine its content so we can serve targeted ads.
- Does the code on your page match the code in your account?Make sure to copy the code exactly as it appears in your account, and paste it within the body tags of your HTML code. Be sure not to make any changes to the linebreaks of the code (e.g. pasting the code all in one line) as this will break the code and prevent ads from showing entirely.
- Are you using an HTML editor?Publishers often use a design-enhanced HTML editor like Macromedia Dreamweaver or Microsoft FrontPage (aka WYSIWIG, "what you see is what you get" software). If you use such an editor, you may see errors if you paste your ad code into a WYSIWYG view such as the "Design" or "Layout" view. For the ads to function properly, you'll have to copy and paste the ad code into the HTML source code of your webpage using the editor's HTML view or HTML insert function. Check for any additional tags inserted by the system or changes in the linebreaks.
- Are you using a content management system (CMS)?If you have trouble implementing AdSense with a specific content management system, we recommend searching for the name of the CMS (eg. Drupal, WordPress) and 'AdSense implementation'. You can also ask in the forum if other publishers have mastered similar problems, or contact your program provider directly.
- Are the ads inside nested frames?While you can choose where to position your ads on your pages, be sure to avoid embedding the ad code in excessive div tags or nested frames. Depending on your browser settings, implementing your ad code in this way might prevent ads from appearing correctly.
- Is JavaScript enabled in your browser?Ensure that you have JavaScript enabled in your browser, as this is necessary to view ads! If you're having trouble seeing the ads, please also check for any conflicting JavaScript on your site that might prevent ads from showing.
- Is your page dynamically generated?If you'd like to implement AdSense ads on a dynamically generated site -- for example, a site with session IDs or pages behind a login -- you should take a look at thisHelp Center entryfor more information on how to receive targeted ads.
In the next part of this series, we'll provide tips to help you troubleshoot ad relevancy and targeting issues.
Posted by Ulrike Jung -Inside AdSenseTeam
- We've heard from many of our AdSense publishers about your concern for the victims of the recent earthquake in Haiti. We wanted to take this opportunity to let you know about some of the efforts Google is making to help the people of Haiti respond to this catastrophe.
Google is donating $1 million to organizations on the ground that are rescuing those still trapped and providing clean water, food, medical care, shelter and support to those affected. For more information on Google's efforts and opportunities to get involved, please visit theGoogle Blog.
Posted by Elizabeth Ferdon - AdSense Team
- You asked for it, you got it! AdSense for Domains, whichlaunched a year agoto help publishers earn revenue through ads placed on undeveloped domains, now uses optional keyword hints more often. These keywords are suggestions supplied to Google by domain owners about the types of content users are looking for when they arrive on an undeveloped domain. They are used to help our system determine the best ads to place on these domains. For example, with the domain www.rockstarsand.com, a publisher might suggest the keywords "bitumen" and "mining" so that ads may appear from advertisers offering oil extraction products.
Keyword hints remain optional. When keyword hints are provided by the publisher, our ad-matching systems will use them more often. As always, we aim to provide the most relevant ads for the user, the best value for advertisers, and the best returns for publishers. This means in some cases, keyword hints will be ignored when we have evidence that other targeting approaches perform better.
Instructions for setting keyword hints for your domains can be foundhere.
The AdSense for Domains team is continuing to work on additional product improvements, that we will be announcing in the coming months.
Posted by Randy Heath - AdSense for Domains
- This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You'll be unable to log in to your AdSense and Ad Manager accounts during this time, but we'll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.
We've converted the maintenance start time for a few cities around the world:
Istanbul - 8pm Saturday
Sao Paolo - 4pm Saturday
Oslo - 7pm Saturday
Nairobi - 9pm Saturday
Auckland - 7am Sunday
If you'd like to learn more about what goes on during these maintenance periods, check out thisInside AdSense post.
Posted by Dia Muthana -Inside AdSenseTeam
- Wishing all our publishers a very Happy New Year!
Posted by Dia Muthana -Inside AdSenseTeam
- We'd like to send our best wishes to all our publishers around the world. Wherever you're spending this holiday season, we hope that it's filled with much love, warmth, and happiness.

Happy Holidays!
Posted by Dia Muthana on behalf of the Google AdSense Team
- This year, the AdSense team has brought you a series of live webinars covering a range of topics, and we'd like to take this opportunity to thank everyone who attended. We hope that you're already profiting from implementing the tips featured in our webinars.
Your feedback to date has been very helpful, and we'll spend the coming weeks developing brand new, interesting content for 2010. If you haven't already done so, we invite you toshare with usthe topics you'd like to see covered in future webinars.
We've received great reviews from publishers who've attended our webinars, so if you haven't seen one as yet, you canview the recordingsof these events whenever it's convenient for you.
Wishing you a happy holiday season and a healthy new year.
Posted by Siobhan McCormack - AdSense Optimisation Team
- We understand how important your AdSense account is to you. You need to sign into your account to generate ad code, manage the appearance of your ads, view your reports and check the status of your payments. However, keep in mind that your AdSense account is actually part of your Google Account. This means that you may have several Google products, such as AdSense, Gmail, AdWords, Blogger, etc, all tied to a single sign-in.
We take account access issues very seriously and would like to take some time to provide a few simple tips to help you protect your Google Account.
If you're having trouble signing in to your Google Account, usuallyresetting your passwordwill do the trick. To add additional security to your account, you shouldupdate your alternate address, choose astrong security question(if you have Gmail), andadd a mobile numberto your account so Google can text you a recovery code if you ever forget your password. Also, if you have a Gmail address, we recommend providing a currentsecondary email addresswhere you can receive our password-assistance email. If you don't have any of these set up, it will be difficult for us to verify your identify and reset your password, so please take some time toupdate your security options.
If resetting your password doesn't work, you can try filling out ouraccount recoveryform. We can usually restore access in a few hours if you're able to provide the necessary information to prove ownership.
Here are some additional tips to ensure that only you have access to your account:
- Create a strong password and security question. Your password shouldn't be something that someone else can easily guess. The same goes for your security question. If someone that knows you can answer your security question, then it's probably not a good question. Reviewthese tipsfor suggestions.
- Don't share your account password with anyone. It may be tempting to share your password with your friends or family, but don't do it, especially if it's your personal account. If you need to create an account that is accessed by several people, make sure that the account is not tied to any products that contain personal information.
- Don't respond to messages asking for your username or password. Google will never send you an email, IM, or any other communication asking for your sign-in information, so don't respond to any messages asking for it.
- Be cautious of fake sign-in pages. Always look for www.google.com/adsense in the URL. If the URL is different, don't sign in on the page. If you think you may have signed in using a fake sign-in page for AdSense or any other Google product, please reset your password as soon as possible to prevent abuse of your Google services by a third party.
You can find more tips in theGoogle Accounts Help Center.
Posted by Diane Velasco - AdSense Policy Team
- We've posted a few times aboutGoogle Web Elementsand how they can benefit you as a publisher. Today, we're excited to announce new features for Google Web Elements, including the addition of 3 three new elements for Google Translate, Reader, and Orkut. For publishers, this means 3 new options for engaging your users and making your website more interactive.
To read more about the new features and how to get started, hop on over to theGoogle Code Blog.
Posted by Christine Tsai - Web Elements Team
- Today we're changing some messaging in the AdSense interface concerning your earnings, and we wanted to give you some more information on why we're making this change.
In order to be more transparent about how our system calculates earnings, we've added the words "Estimated" and "Finalized" next to "Earnings" throughout your account. Rest assured theseterminology changesdon't reflect a change to the way your finalized earnings are calculated. It's simply intended to give you a clearer idea of what's our estimation of your earnings and what's finalized.
As you may have noticed in the past, the earnings on the Overview and Advanced Reports pages may sometimesdifferfrom the earnings listed on your Payment History page. This is because earnings on your Overview and Advanced Reports pages reflect initial estimations based on our records. We aren't able to provide finalized earnings on these pages because they still need to be verified for accuracy, a process that takes place a few days after the end of every month. The finalized sum is then posted on your Payment History page by the 10th of the next month.


While we can't say how much these amounts would differ for any one publisher, most publishers will not see a significant difference. Again, please keep in mind that this is only a display change, and that your finalized earnings will continue to be calculated and credited to you in the same way as before.
Updated to include screenshots and Help Center links
Posted by Elizabeth Ferdon - AdSense Payments Team
- When we announced the new AdSense interface a few weeks ago, we mentioned how we've been working on building more functionality into the Ad Review Center to make it easier for you to find and manage your ads. Today, we'd like to let you know that we're introducing the ability to search for ads in the Ad Review Center. This option is currently available to a limited number of publishers using the new AdSense interface, but we're working on rolling this out more widely as we invite more publishers to test the new interface.
The search feature has been designed to improve your efficiency when finding ads to review. You'll be able to search for ads by keyword, display URL, or destination URL. For example, you can now search for all ads that have been placement targeted to your site with the destination URL of one of your competitors' websites. In addition, you can search across multiple AdSense products, like AdSense for mobile content and AdSense for feeds, and also specify whether you'd like to view allowed, blocked, or new ads.

Although we aren't able to add more publishers to the test at this time, we wanted to give you a glimpse into one of the ways we're working to make the Ad Review Center easier to use. We'll be collecting feedback from the first group of publishers testing this feature, and plan to improve it and then expand to additional publishers in the coming months.
Posted by Arlene Lee -Inside AdSenseteam