SEO Talk
- Google AdWords Click Through Rates
Find out average click through rates per position for ads placed on the first two pages of Google search results. Article graphs average CTR for each search engine ad position.
- Micro-Blogging Made Easy
Introduction to micro-blogging with Twitter and TwitBin. Instructions on installing and using TwitBin to update Twitter and read Friends' updates directly on Firefox without visiting the Twitter website.
- Google PageRank Demystified
Demystifying the green bar on the Google Toolbar. Learn what PageRank is, what are good links and how PageRank influences your search engine placement.
- Using RSS Feeds
Introductory guide to using RSS. Adding XML or RSS feeds to your personalized Google page, adding live bookmarks and syndicated content.
- Search Engine Indexing For Deep Web Pages
This article discusses why some pages are not indexed by Google and provides tips on how to help search engines index deep pages in a website.
- The Google Sandbox Theory
Explanation of Google's filter for new websites and new inbound links. Tips on how to avoid the Google sandbox or minimize its effect.
- What Is RSS?
Learn about the uses and implementation of RSS. Step by step guide, with illustrations, to view an RSS feed on the Google homepage.
- Online Marketing For Start Ups
Starting a new business? Need to promote a site on an extremely tight budget? This article aims to provide small / start up companies an easy to implement guide to marketing online.
- Google Algorithm's Top Ranking Factors
Discussion of the 10 most important factors considered to influence Google rankings, as voted on by 37 SEO professionals.
- Important Formulae For PPC Advertising
Quick guide to calculating important metrics for all online advertising campaigns on Google AdWords, Yahoo! Search Marketing and MSN adCenter. Ensure maximum ROI for your campaigns.
- Search Friendly Web Addresses (URL)
Create search-friendly URLs to ensure that spiders index all your pages. Troubleshoot canonicalization issues. Learn about using keywords in directory titles and other tips.
- SEO for Personalised Search Results
How are search engine results personalised? Find out what effect personalisation actually has on Google search results and how to optimise for high rankings on personalised results.
- What Is Blog Marketing?
Introduction to marketing via web logs (blogs). Creating buzz, building brand recognition and driving traffic through blogs. Learn the way to harness the power of Web 2.0
- Search Engine Statistics '07
An overview of the search engine market with statistics of search engine usage in Europe, UK and USA, analysis of user and advertiser behaviour and metrics highlighting the growth of search.
- Google AdWords Quality Score Updates
Improve the quality of your paid search ads. Find out how the recent update in the Google AdWords Quality Score algorithm might affect your campaigns.
- Data Analysis for Online Business
Data analysis enables access to the right information at the right time to help maintain a competitive edge. Online businesses can use visitor data to cut costs, increase customer reach and streamline marketing campaigns. Learn how.
- Mobile Search Conference - Day 2
The highlights from the second day at the Mobile Search Conference 2007, held in London. Includes summary of sessions featuring speakers from Telecom Italia, Mobile Marketing Association and Wayfinder.
- Mobile Search Conference
The highlights from the workshop and first day at the Mobile Search Conference 2007, held in London. Includes summary of sessions featuring speakers from Google, Bango, Vodafone and Orange.
- Business Intelligence With Internet Marketing
Ways to use website visitor stats to gain business intelligence and market more effectively, target customers more intelligently and gain competitive advantages.
- Wireless Search Behaviour
Summary of findings from a large scale study of wireless search behaviour on Google Mobile Search. Interesting findings by analysts at Google about wireless search usage patterns.
- The New Breed Of Internet Marketing
Next generation marketing techniques, technologies and services, such as Web 2.0, social networking, and user generated content, are explained in this simple article.
- Market Share of Google Vs Yahoo! Properties
Ever wondered which Yahoo! service is the most popular, or if Google is just a one-trick pony? Find out in this article comparing the market share of Google and Yahoo! properties.
- The Need For Bid Management
Bid management solutions claim to help advertisers cut costs and manage marketing budgets better. Is there a real need for bid management in PPC advertising?
- Windows Live.com Beta For Mobile
Windows Live Search has launched Live.com Beta for Mobile. Find out the features offered by Microsoft's foray into the mobile search market.
- Google Advertising In Multiple Media Formats
Advertisers are no longer limited to textual ads on traditional search and content networks. Google offers advertisers a choice of various media formats and platforms to promote their products and services.
- Live Search Bans Sites For Link Spam
Microsoft Live Search is following in Google's footsteps by banning websites that attempt to artificially boost search rankings via link exchanges. This is one more reason for webmasters to be careful when building links.
- Gay Website Marketing
Read quick tips on how all businesses can increase sales online by improving their websites to target and better serve gay and lesbian consumers, employees and business owners.
- Optimising For Local Search Results
Clearing up the confusion surrounding local search results. Learn about optimising websites for high rankings on MSN, Yahoo! and Google Local.
- Google Website Optimizer
Google Website Optimizer is a landing page design tool created to help AdWords advertisers test landing page designs in order to increase conversion rates.
- Competitive Bidding On Yahoo!
Explore anti-competitive bid strategies on Yahoo, how advertisers can artificially inflate a competitor's cost per click and the dangers of such a bid strategy.
- Mobile Website Marketing Ideas
Ideas to promote websites to mobile Internet users. Simple, cost effective marketing strategies to gain dominance in the market by being the first mover.
- Top 5 Link Building Services
Short but definitive overview of the 5 most important link building services all businesses should tap into. The article covers traditional and modern link development methods.
- Maximising Future Profits With SEM
Highlights from the seminar presented at Ad:Tech 2006. The article covers maximising market reach, lowering pay per click advertising costs, comprehensive search engine optimisation and using Web 2.0 technologies.
- Mobile Content World
Lessons learned at Mobile Content World 2006 - The showcase for mobile content providers brought to light the need for mobile website optimisation by a wider variety of businesses.
- MSN Search Becomes Live
MSN Search is now officially re-labelled Live Search. This article discusses the implications of the change and how it affects website optimisation for MSN, now and in the near future.
- Hottest Online Destinations In Europe
ComScore reported on the 10 most visited websites in Europe. Google leads the ranking with a reach of 75%. This article lists the hottest 10 websites.
- Search Engine Optimisation With European Languages
User settings affect the order of search results, especially for non-english words with accents. Find out how to effectively target wider audiences online by optimising for European languages.
- A Look Inside The Google Algorithm?
A Google server status page was mistakenly displayed last week. This information might reveal some secrets about factors Google uses to rank websites.
- SEO Friendly Hosting
Find out the most important services and features to look for when choosing a hosting company for a search engine optimised website and they affect your site SEO. Review good and bad UK hosting companies.
- Better optimisation with Google Sitemaps
Google Sitemaps has evolved into a very valuable tool that provides insight into how Google perceives a website. Find out how to use Google Sitemaps to improve search engine optimisation campaign results.
- How much does search engine optimisation cost?
What is the cost of implementing a comprehensive search engine optimisation campaign, including all the related activities that contribute to making a website rank high for competitive keywords?
- Spotlight On Mobile Internet Use
Mobile Internet usage is growing and could potentially become the dominant Internet platform of the future. This article presents facts that are indicators of this growth.
- France - The Next Big Internet Market?
France could be the next big country to target. Explore the advantages of the French marketing industry and why the French are more open to eCommerce than consumers in emerging markets.
- Search Engine Optimisation v3.0
Search engine optimisation version 3.0 refers to the evolution of the industry from simple Meta tagging to link building and now into a complex methodology including syndication, traffic analysis and mobility.
- Mobile Search Engine Marketing
Marketing to mobile phone users via mobile search engines could be the next big thing. Explore mobile marketing services that target wireless Internet browsers.
- Mobile Website Design
Best practices and tests to ensure that your website works for the millions of UK mobile phone owners that access the Internet from a wireless handset.
- Website Visitors Affect Google Search Results
Google search results are affected by website visitor patterns and usage statistics. This article traces Google's sources of website visitor data and its effect on search results.
- Google Search Result Snippets
Google snippets are links listed along with the number one search result. Find out how they are selected and the implications for search engine marketers.
- Pay Per Click Management
Effective pay per click management can be used to increase traffic, reduce cost per click and boost profit. Are you maximising return on your pay per click campaigns?
- Using RSS for Search Engine Optimisation
Really Simple Syndication (RSS) can be a very useful SEO tool if done correctly. Find out the right way to use RSS in order to help website optimisation and boost your search engine rankings.
- Online Search Influences Offline Buying
A study carried out by comScore over the christmas buying period in November and December 2005 found that online searches are a very strong influencing factor in offline buying decisions.
- How To Improve Conversion Rates On E-commerce Sites
As competition increases in the online market space, more companies vie for Top 10 placement on the search engines, driving up costs per click. In such an environment it is imperative for companies bidding on top positions to convert as many visitor clicks into customers as possible. This article discusses a few measures all companies can take to improve conversion rates on their e-commerce sites.
- The Advent of RSS Advertising
As more and more people start using RSS feeds, advertisers have started exploring ways and means of exploiting the medium as a channel for distribution of ads and relevant messages to readers. A study commissioned by Yahoo! found that over 30% of online users in the USA are estimated to currently use RSS feeds, but only 4% of US online users are actually aware that they are using RSS.
- Website Accessibility Important for Disabled Visitors
A recent study found that people with disabilities favour the most accessible websites when using the Internet. This article discusses disability legislation, accessibility problems and reaching a disabled audience.
- Could MSN Search Turn Into a Google Killer?
Google's lofty position as the leading Internet marketer might soon be under threat. MSN, who are launching their new adCenter in May, recently announced that they plan to outperform Google. This article examines how realistic those claims might be.
- Google Conversion Rates Lower Than AOL, MSN, Yahoo!
A recent study showing the conversion stats across their many clients for the leading search engines. Surprisingly, the results placed Google at the bottom of the pack, with conversion rates lower than AOL, MSN and Yahoo! We review the results, compare them with out own findings and explore possible reasons why.
- MSN Search Pays Searchers
In what seems to be an act of desperation, MSN Search has been offering searchers gifts and money in return for conducting searches. Why is the software giant stooping to such depths? Is the product just bad or are MSN fighting an uphill battle?
- Yahoo! sponsored results shortened to 70 characters
Overture has announced that from Feb 8th sponsored results on Yahoo! will be streamlined to make them easier for customers to read. The new ad style is very similar to Google's. We have a copy of Overture's email to all their advertisers, informing them of the change, and news of a Google testing new ad formats too.
- Google + Pay Per Click management agencies killing SEO
Changes in the way Google interacts with pay per click management agencies might eventually change the face of SEO and PPC marketing. The article discusses in particular...
- Search Engine Optimisation for London Businesses
If your business is based in London or your website targets businesses or consumers in Greater London, you could use this to your advantage when optimising your website. This article explains how.
- Website Basics: Rethinking why you built your site in the first place
Your website is a marketing tool meant to provide information about yourself and your products or services to your customers. In some cases, it also serves as the only point of contact with your customers. Does it serve this important function perfectly?
- Google AdWords Quality Score for Landing Pages
Google announced that it will also include metrics based on the relevance and quality of landing pages in the quality score, which affects ranking and CPC of sponsored links, will now also include.
- Search engines and Title Tags
The Title Tag has always been considered to be one of the most important on-site factors considered by search engines when ranking a site. In this article we revisit the rules of working with Title Tags for search engine optimisation.
- The Future of Online Marketing
The NMA held a conference on the future of online marketing this week, where they discussed the future of online marketing...
- Christmas-time Search Engine Marketing
You are already late in the game. But all's not lost. If you wish to play the search engine advertising game to target last-minute Christmas shoppers, here are a few handy hints to ensure that you don't spend an arm and a leg to get your products visible on Google and Yahoo!
- Search Engine Marketing for MSN and Yahoo! still worth it
Statistics released by comScore show that Yahoo! MSN and Ask Jeeves are definitely forces to reckon with. Each of them had over 40 million searches carried out on them last month, in the US alone...
- Google Analytics for SEM
Urchin visitor tracking is now renamed 'Google Analytics' and is available to everyone for free! We discuss the pros and cons of using Urchin on your site...
- Link Development + Spam Mass
Four extremely intelligent Californians released a white paper discussing a possible method to identify links from spam domains. Their method sheds light on some very interesting ideas on how Google might judge the quality of inbound links...
- Google algorithm update 'Jagger'
This week we discuss the latest Google update, how it might affect your site, and how you can recover if your site lost its position as a result of this update. Important features of this update are...
